Celebrating Bhutan's Entrepreneurs: Tharchen And Sonam Rinchen Of iBest Studios

Email

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

(Source: Facebook/iBEST STUDIOS)

 

By Staff Reporter | Yeewong Magazine

Two college friends with vastly different backgrounds work together at iBest Studios which is a multi-media and animation firm.

The company is a partnership venture between CEOs Tharchen and Sonam Rinchen.

It is an institute that trains animators and has recently also become a film-making studio specialising in producing animated films.

 

Source: Facebook/iBEST Studios

 

Their most well-known product to date is the film – The legend of Pemi Tshewang Tashi.

Purpose of establishing iBest Studios

To be able to tell a story in the form of animation has always been a dream for Tharchen and this became a reality when the studio was established.

The company was started with the purpose of disseminating values through story-telling using animation as a medium.

iBest is also committed to providing employment opportunities for Bhutanese youth and to popularise animation in the film industry.

How iBest Studios has evolved over the years

Initially, he founded the company as a consultancy firm in 2014 and went on to train around 25 individuals in animation.

As the scope of his venture grew, he realised that he needed a partner. Sonam Rinchen who has a background in Financial Management was the person he needed.

The company then established iBest Studios in 2016 for the development of multi-media related work, with a focus on animation. The company has around 90 animators and 30 editors.

 

Source: Facebook/iBEST Studios

 

To cope with the changes in their company, they applied and received funding from the government for capacity development – everything else in the company was built with their own savings.

Challenges faced in their entrepreneurial pursuit

The biggest challenge that the duo faced was changing people’s notion that animation is basically cartoons meant only for children.

This thought drove them to start their first project – a 2 dimensional animated feature length film based on the tale of the hero, Pemi Tshewang Tashi. It was completed in 2019 and screened at the Lugar Theatre in Thimphu last fall.

Currently, the duo are still working on carving out a market for animation in Bhutan. Work-wise, Sonam Rinchen manages the institute while Tharchen handles the studio and the production unit.

Setting sight on a common goal

What makes iBest Studios work is the combination of two different talents working towards the same goal.

“Though we have different expertise and key interests, our goal is the same so that matters a lot. Our way of doing things is different but our target is the same,” said Sonam Rinchen.

He left his job at a government corporation because he believed that together with his partner, Tharchen, they could do something new.

The duo believes that collaborating as a team can actually work for any business as long as the goal is the same.

A good partner can help to minimise the workload on one individual and carry the business forward.

They also added that one must be ready to make sacrifices, work extra hours and keep motivating oneself to succeed as entrepreneurs.

“You have to come forward and take up challenges. Where there is a weakness, there is also an opportunity, so grab that opportunity, said Sonam Rinchen.

 

This article first appeared in Yeewong Magazine and has been edited for Daily Bhutan.

 

 


Related Posts

Celebrating Bhutan's Entrepreneurs: Namgyle Dorji & Nagendra...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Dec 09, 2019 14:38

Celebrating Bhutan's Entrepreneurs: Kinley Rabgyel Of Goximbo

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Nov 20, 2019 23:58

Celebrating Bhutan's Entrepreneurs: Sonam Pelden & Sonam Tshering...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Jul 27, 2019 20:58

Celebrating Bhutan's Entrepreneurs: Kuenga Dendup & Pema C....

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Jul 21, 2019 20:48

Celebrating Bhutan's Entrepreneurs: Kunzang Choki Of Junction...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Jul 13, 2019 19:59

Celebrating Bhutan's Entrepreneurs: Sonam Lhamo Of Bumthang Milk...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 18, 2019 10:19

Latest

News

The sacrifice of an extraordinary King in these difficult times

“The most powerful leadership tool you have is your own personal example.” – John Wooden

Jun 14, 2021 16:57

Bhutan is hopeful of lifting restrictions on tourism after second dose of COVID-19 vaccination

It’s been 9-week since the nationwide COVID-19 vaccination campaign in Bhutan.

Jun 04, 2021 13:20

Features

6 reasons to get your very own 'Bhutan: Travelog'

A book that will tell you everything you need to know, see, taste, do, and enjoy in Bhutan? Take my money!

Jun 16, 2021 12:37

What are the 13 traditional Bhutanese arts and crafts?

“Were I to epitomise Bhutanese art with one word, that word would be colour... The attention to detail, the symmetry of figures…and above...

Jun 09, 2021 11:17

Business

Support authentic Bhutanese handicrafts by local artisans

Whether you are interested in artisanal Bhutanese handicrafts or boutique sourced products with contemporary touch, the incredible...

Mar 25, 2021 12:09

Authentic Bhutanese Souvenirs from Eastern Bhutan

Every district and village produce distinct products in Bhutan. To encourage rural communities to produce more authentic souvenirs and...

Dec 25, 2020 22:13

Sports

What's with the unique archery culture in Bhutan?

In Bhutan, archery is more than just a sport. It is a way of life. The dancing, the singing, the drinking—it is a manifestation of the...

Apr 19, 2021 10:40

Contributing to the country through the love for football

It's been a month since the conclusion of Bhutan Premier League 2020. Daily Bhutan interviews Paro FC to find out more about the club. Below...

Dec 21, 2020 17:05

Travel

Bhutan is the perfect destination for luxury travel

The definition of 'luxury travel' has changed because of COVID-19.

Jun 01, 2021 18:32

8 most popular festivals in Bhutan that you should check out

Bhutanese festivals are colourfully vibrant affairs that draw crowds from all over the world.

May 14, 2021 17:15

Lifestyle

What are some of the Bhutanese beliefs and superstitions

For a country deeply rooted in spirituality, you will find Bhutanese especially the Buddhist rely on astrology for major events in life....

May 25, 2021 11:17

Khata: The multipurpose Bhutanese scarf

“Khatas are the Buddhist equivalent of a hallmark card.” —Married to Bhutan by Linda Leaming

Apr 29, 2021 10:53

Subscribe to our newsletter

Never miss out on new happenings and news stories!

Download Daily Bhutan Mobile App

Connecting with us just got easier!