Brand Bhutan: Where Quality Meets Tradition in Every Product


The Ministry of Economic Affairs in Bhutan, which used to be called the Ministry of Trade & Industry, was established in 1967 and became a full-fledged Ministry in 1968 under King Jigme Dorji Wangchuck.

It got renamed as the Ministry of Industry, Commerce, and Employment (MoICE) on December 30, 2022, as part of reforms by the Royal Civil Service Commission.

This new ministry combines departments from three former ministries: Ministry of Economic Affairs, Ministry of Labour and Human Resources, and Ministry of Information and Communication. Its main job is to create a green and self-reliant economy with a focus on Gross National Happiness. They want to boost economic growth by diversifying the economy, strengthening exports, and creating a good environment for both public and private sector development.

Brand Bhutan Certification

The Department of Trade, under the Ministry, works to grow the trade sector, make it more open and fair, and connect Bhutan to global trade. They also promote products with the "Made in Bhutan" and "Grown in Bhutan" labels, which represent high-quality goods made and grown in Bhutan with a focus on happiness and purity.

Right now, there are about a dozen products certified with the "Made in Bhutan" and "Grown in Bhutan" labels.

Some of the Brand Bhutan products that are certified include:

1. Bhutan Herbal Tea

2. Bhutanese Crafts

3. Bhutan Agro Industries Limited

4. Colours of Bhutan

5. Deki Natural Dyes

6. Green Pigment Arts

7. Himalayan Incense

8. Jinlab Agro Products

9. Kingdom Essences

10. Mineral Pigment Painting

11. Mountain Crafts

The "Grown in Bhutan" label symbolizes the untouched beauty of nature and the balanced approach that Bhutanese people take in farming and living. Its purpose is to motivate consumers to choose safe and natural agricultural and processed food items that originate from Bhutan.

Criteria for Brand Bhutan Certification

To qualify for certification, several conditions must be met: the use of ingredients sourced from Bhutan, adherence to minimum quality requirements, fair compensation for farmers, the adoption of environmentally friendly production methods (including eco-friendly processes, waste handling, and recyclable materials), and official licensing or registration as a legitimate entity.

How to apply for Brand Bhutan?

Applicants need to fill up an application at the Bhutan Trade Portal to obtain the certification.

Related Posts

Support authentic Bhutanese handicrafts by local artisans

Whether you are interested in artisanal Bhutanese handicrafts or boutique sourced products with contemporary touch, the...

Mar 25, 2021 12:09

Brand Bhutan: Bhutan Herbal Tea

Bhutan Herbal Tea is the brainchild of two Bhutanese individuals who first crossed paths in New York during a Bhutanese...

Nov 25, 2023 13:56

Brand Bhutan: Deki Natural Dyes

Deki Natural Dyes is a family business that was formally established in 2011, and it holds a rich legacy spanning three...

Nov 15, 2023 12:06

Sturgeon and Trout: Bhutan's Emerging Aquaculture Industry

Fish farming in Bhutan has been on the rise, but the country still relies heavily on fish imports to meet the growing...

Oct 17, 2023 13:53

Bhutan's Growing Tourism Welcomes Luxury Hotel Additions in 2023

As Bhutan's tourism sector continues to grow, it's not surprising that new entrants are keen to enter the luxury...

Oct 01, 2023 13:42

Thimphu's Centenary Farmers Market Back in Business After...

The newly renovated market was inaugurated on 18 September 2023.

Sep 22, 2023 08:03



Bhutan National Elections: Bhutanese Ready to Cast Their Votes

On Thursday, Bhutan is set to hold its fourth election since transitioning to democracy, with the largest-ever roster of five political...

Nov 29, 2023 23:02

Bhutan Political Parties Vigorously Campaigning to Capture Hearts and Votes

As the excitement surrounding the 2023–2024 National Assembly Elections engulfs Bhutan, political parties are leaving no stone unturned in...

Nov 20, 2023 20:51


Bhutanese artist wins one of Asia's top art contests

The International Artist Grand Prize Competition is held in Taipei, Taiwan.

Oct 04, 2023 18:19

Art United: A Contemporary Vision' Exhibition Now Open to Public

'Art United: A Contemporary Vision' Exhibition was unveiled by Her Royal Highness Ashi Sonam Dechan Wangchuck

Sep 19, 2023 18:56


Brand Bhutan: Bhutan Herbal Tea

Bhutan Herbal Tea is the brainchild of two Bhutanese individuals who first crossed paths in New York during a Bhutanese New Year gathering...

Nov 25, 2023 13:56

Brand Bhutan: Deki Natural Dyes

Deki Natural Dyes is a family business that was formally established in 2011, and it holds a rich legacy spanning three generations.

Nov 15, 2023 12:06


Dragon Boys' Resilience Shines Through: Bhutan's World Cup Journey

Following the 4-0 defeat in Hong Kong, the prevailing anticipation was that Bhutan's national team would need to score at least five goals...

Oct 19, 2023 11:40

Historic hybrid chess tournament pits Bhutanese against American players

In the inaugural Bhutan and US Friendship Bridge Tournament on September 2, ten local chess players engaged in competition against...

Sep 12, 2023 11:05


Singapore to Palau: Alii Palau Airlines Launches Historic Route With Drukair

You can now visit the Palau Paradise directly from Singapore!

Oct 27, 2023 16:17

Bhutan's aviation pioneer: The story of Jamair and the early days of air travel

In 1952, Bhutan initially proposed the establishment of a fully equipped aerodrome in Punakha and the acquisition of a Dakota airplane.

Sep 13, 2023 11:15


Balancing Dreams and Realities: An Attempt of a Bhutanese To Live the Australian Dream

Australia has long held an equally special allure for Bhutanese with a tantalizing prospect of the ‘Australian Dream’ encompassing a better...

Oct 26, 2023 11:51

Crafting dreams in Laya: The carpenter settlers of the highlands

Laya, nestled in the Bhutanese highlands, is known for its stunning natural beauty and unique cultural heritage.

Sep 12, 2023 11:28

Subscribe to our newsletter

Never miss out on new happenings and news stories!

Download Daily Bhutan Mobile App

Connecting with us just got easier!