Locally-grown fruits struggle to find market

Organic finding ways to be in market

Locally-grown fruits struggle to find market

 It’s a rainy weekend in Thimphu. Dark clouds hover in the sky. Shoppers throng the Centenary Farmers Market (CFM).  It is a huge crowd. Sangay Dema, a 35 years old corporate employess, makes sure she visits very nook and corner of CFM. She starts buying organic vegetables and fruits from the top floor of CFM. She scans the length and breadth of the floor and makes her way to the right corner. There are fresh fruits in a bamboo basket. Customer preference is changing. Organic and locally- grown fruits are in high demand.

Sonam look at a basket where there are fresh peaches piled like miniature pagodas. Nu 60 a kilogram is way too expensive. She lets out a slow breath of disappointment.

 “Fruits are expensive, but I prefer local fruits,” she said. She is now in deep dilemma.

Aum Tshering, 52, a vegetable vendor, said peaches and apples are grown on a wide scale in western parts of the country today. Her mouth is red with betel juice. “I brought about 35 kilograms of peaches to sell from Paro,” Aum Tshering said. “One of my cousins there has a plot where he grows only peach and apple.”

Like Aum Tshering’s cousin, many farmers today are venturing into fruit business. And they do it in a large scale. Aum Tshering also sells organically-grown cucumbers. “I have a vegetable garden and I sell cucumbers from my garden.” Cucumbers are Aum Tshering’s favourite and it’s a delicacy, especially at this time of the year. After buying some vegetables from the top floor, Sonam Dema goes downstairs towards the fruits section of CFM.

There, she buys watermelon and mangoes. They are her children’s favourite fruits. She pays Nu 60 for a kilogram of watermelon, and the same for mangoes.There are litchis, grapes, pineapples, apples, oranges and sugarcanes here in this section of CFM.  They are, however, all imported, mostly from India and the US.

A fruit vendor from Punakha, Chuki is 39. She is carrying a child on her back. Chuki said that she doesn’t know where these fruits come from.“We are told that they are brought from India and some from the US,” Chuki said. “We have good supply of imported fruits all the year round and it is mostly bought by people can afford it.”

 Karma Choki, 47, from Hawadara in Tsirang, grows fruits such as papaya, sugarcane, mango and pineapple. She has a stall near her house and sells fruits from there to the travellers. “Growing fruits in a larger scale is not feasible in this weather because most of the fruits rot fast and end up as cow feeds,” Karma Choki said.

But for Padam Lal Nepal from Rangthaling, who has been growing and selling oranges for 30 years, it is a different story. Padam Lal Nepal owns about 300 orange trees. Every fruiting season, he gives his orchard on hire to people who are interested to buy.“Without a cold storage facility, it is difficult to harvest on my own,” he said. “If the government could provide or facilitate us with a cold storage facility, we would prefer to sell in the local market instead of letting other people take fruits outside the country”.

 

“Like vegetable cooperatives, forming fruits cooperatives with certain facilities would help meet demand for fruits in the country,” he said. “Farmers are capable of doing large scale farming, but they do not want to take the risk due to lack of facilities.” A vegetable vendor in Tsirang said that he would prefer to sell imported fruits for their color and durability. “But it’s difficult to sell locally-grown fruits because they perish too soon.”


The Officials from the Department of Agricultural Marketing and Cooperatives (DAMC) said that despite the time that takes to reach fruit self-sufficiency, there are a good number of fruits that are exported outside the country. “Fruits such as apple and oranges are exported to Bangladesh and India,” officials said. Records with DMC show that last year, about 1,387.4 metric tonnes (MT) of apples worth USD 901,823 were exported to Bangladesh. About 5,385.6 MT of apples worth of USD 3.5 million were exported to India as well. About 26,728 MT of oranges were exported to Bangladesh, which amounts to USD 1.04 M last years. During the same time, about 10,101 MT of oranges were exported to India.
Last year, about 610 MT of cardamoms were exported to Bangladesh, which fetched about USD 1.03 million.

 


Related Posts

Passion and Purpose: Two Decades of Guiding in Bhutan

For over two decades, cultural and trekking guide Ugyen Tshewang has shared Bhutan’s landscapes, traditions, and...

Jun 17, 2026 10:36

What Bhutan Quietly Changed Inside Me

A reflective Gen Z travel story about returning to Bhutan, exploring mindfulness, spirituality, serendipity, and the...

May 22, 2026 17:06

Passion and Purpose: Guiding Visitors Through the Soul of Bhutan

What does it mean to preserve culture in modern Bhutan? Cultural guide Kinley Dorji shares his perspective on...

May 13, 2026 09:25

Passion & Purpose: 15 Years of Teaching in Bhutan’s Most Remote...

Inside Lunana, Bhutan’s most remote highland, a teacher shares 15 years of resilience, education, and life shaping young...

Apr 30, 2026 10:59

From Risk to Resilience: How Nazhoen Lamtoen Is Transforming...

Discover how Nazhoen Lamtoen supports vulnerable children in Bhutan through rehabilitation, family reintegration, and...

Apr 17, 2026 10:38

Passion & Purpose: Where Work Meets Meaning

Meet Sonam Lhendup as he shares how meeting travellers in his hometown inspired him to become a tour guide in Bhutan,...

Apr 10, 2026 11:19

Latest

News

Chumey Weavers Revive Traditional Wool Dyeing as Bumthang's Yathra Heritage Faces New Challenges

Women weavers in Bhutan's Chhumey Valley are reviving traditional natural wool dyeing techniques to preserve the heritage of Yathra weaving...

Jun 25, 2026 06:17

From Medals to Mindfulness: Advancing Yoga in Gelephu Mindfulness City

Gelephu Middle Secondary School is integrating yoga, mindfulness, creativity, and community engagement into education, supporting Bhutan's...

Jun 22, 2026 14:59

Features

Passion and Purpose: Two Decades of Guiding in Bhutan

For over two decades, cultural and trekking guide Ugyen Tshewang has shared Bhutan’s landscapes, traditions, and spirituality with visitors...

Jun 17, 2026 10:36

What Bhutan Quietly Changed Inside Me

A reflective Gen Z travel story about returning to Bhutan, exploring mindfulness, spirituality, serendipity, and the quiet beauty of...

May 22, 2026 17:06

Business

From Singapore to Thimphu: How Gikuna and Kizuna Built a Community Through Hospitality

A collaboration between Bhutan's Gikuna and Singapore's Kizuna has created new opportunities for hospitality training, cultural exchange,...

Jun 17, 2026 16:21

Pema Deki Brings Bhutanese Heritage to the World of Luxury Watches

From Trashigang to Melbourne, Pema Deki is redefining Bhutanese luxury through Eternal Watches—blending heritage, symbolism, and...

Mar 31, 2026 11:36

Sports

Bhutan Football Steps onto a Bigger Stage with Hummel Partnership

Bhutan Football Federation signs a landmark MoU with Hummel, marking a major step forward for Bhutanese football through global partnership,...

Apr 16, 2026 11:15

Bhutan International Marathon Saw Strong Participation from Local and International Runners

The 12th Bhutan International Marathon saw 575 runners from Bhutan and abroad compete across full and half marathon races.

Mar 09, 2026 11:23

Tourism

Bhutan Concluded First International Travel Mart, Announced 2027 Edition

Bhutan's inaugural Bhutan International Travel Mart 2026 attracted more than 200 international tourism buyers from 15 countries,...

Jun 15, 2026 16:00

Haa's Tergola Emerges as Bhutan's New Model for Nature-Based Tourism

Nestled in Haa District, Tergola is set to launch a conservation-first nature tourism programme centred on Bhutan's highest recorded red...

Jun 11, 2026 17:12

Lifestyle

Traditional costumes of Bhutan and the evolution of kira

The Kingdom of Bhutan is unique for many reasons, but one peculiarity that sets them apart is their dress code.

May 27, 2026 11:25

Bhutan’s First Indoor Golf Bar: Inside The 19th Hole

Bhutan’s recreational scene has just gained an exciting new addition with the opening of The 19th Hole, the country’s first indoor golf...

Mar 16, 2026 11:16

GMC

Bhutan Begins Preparing Sacred Relics for Project 108's Chortens

Bhutan's Project 108 continues to advance as sacred relic preparations begin in Sarpang Dzong, following ground-breaking ceremonies for the...

Jun 19, 2026 14:18

Over 70 Jangchub Chortens Sponsored as Project 108 Gains Momentum

More than 70 of the 108 Jangchub Chortens planned for Gelephu Mindfulness City have already secured sponsorship, drawing support from...

Jun 12, 2026 14:06

Subscribe to our newsletter

Never miss out on new happenings and news stories!

newsletter

Download Daily Bhutan Mobile App

Connecting with us just got easier!

android app
apple app