Domestic Tourism to boost Local Economy in Bhutan

Although Bhutanese have not seen tourists for the last few months, locals are riding the bandwagon of being "tourists in one's own community".

Domestic Tourism to boost Local Economy in Bhutan

Although Bhutanese have not seen tourists for the last few months, locals are riding the bandwagon of being "tourists in one's own community".

Tourism in Bhutan began in 1974 when western Bhutan was opened up to international visitors for the first time.  Bhutan’s tourism has undergone a  transformation since the  1990s.  In  1990, the state monopoly ceased with the privatization of the tourism industry and the opening up of the tourism business to  Bhutanese entrepreneurs. This move was designed to foster private sector development and at the same time attract much-needed revenue for the country’s economic development. 

In light of its importance and potential,  tourism was recognized as the key to private sector growth in Bhutan’s 9th Five Year Development Plan (2002-2007). However, to minimize negative impacts on the national socio-cultural and ecological heritage, the country adopted ecotourism as the national tourism strategy and decided to pursue a ‘high value,  low impact’ policy.

During this rebooting time, they hope to restructure, redesign, reinforce, reskill, and revitalize our infrastructure, human resources, systems, services, cleanliness, and many other tourism facilities and services to make planning travel to Bhutan easier, in-country services and systems better organized and seamlessly delivered, and the in-country experience more exclusive.

With the tourism sector heavily hit by the COVID-19 pandemic, the Tourism Council of Bhutan (TCB) is working to restore the livelihood of those working in the sector and also to boost the local economy. The TCB officially permits domestic tourism through a notification a few days ago. Domestic tourism activities will be allowed with adherence to health and safety advisory to prevent and control the spread of COVID-19.

In domestic tourism, locals either individually or in a group will be allowed to travel within the country and carry out activities including trekking, hiking, rafting, hot spring and hot stone bath, swimming, horse riding, camping, pilgrimage, bird watching, cycling, helicopter ride, and others.

Although Bhutanese have not seen tourists for the last few months, locals are riding the bandwagon of being "tourists in one's own community". Hiking and Trekking have become some of the most anticipated getaway activities that many urbanities seek today. However, the council mandates individuals to carry out any activities related to travelling and trekking to abide by COVID-19 health and safety protocols.

Highlanders from Merak, Tashigang
Highlanders from Merak, Tashigang 

According to Dorji Dhradul, the Director-General of TCB he said, "We have started works on promoting domestic tourism pre-COVID but with the pandemic, it became even more urgent. Since we don’t have international tourists, we feel that at least locals travelling around would somehow give a boost to the local economy. We are working on this and in fact, it was already announced by the government but maybe a formal notification wasn’t issued and it is coming formally for the first time,”

In addition, TCB also mandates domestic tourists and tour operators to register with the council if the tour is beyond four nights and passes through communities, especially remote settlements.

And the council also limits the maximum number of people in a group to 15 people for both pilgrimage and trekking tours. The TCB, local governments and other relevant agencies will be monitoring to ensure that domestic tourism is conducted while keeping with the conditions and COVID-19 health and safety protocols at all times.

Local Trekkers in Haa
Local Trekkers in Haa 

Related Posts

From Double-Digit Growth to Global Awards: The Story of Guwahati...

Discover how Guwahati’s Lokpriya Gopinath Bordoloi International Airport, ranked 12th in India, is soaring with record...

Aug 11, 2025 10:33

Gangtey-Phobji: A Thriving Haven for Cranes and Eco-Tourism

Gangtey-Phobji, Bhutan’s largest Ramsar site, is a vital wetland sanctuary for the endangered black-necked cranes that...

Jul 23, 2025 10:04

Is Bhutan Ready for Crypto Tourism? What the GMC Talks Revealed

Discover how Bhutan is embracing Binance Pay to boost crypto tourism, making travel payments easier, faster, and more...

Jul 02, 2025 17:38

Bhutan’s Bhutan Believe Film Wins Silver at 2025 US International...

Discover how Bhutan’s national brand film Bhutan Believe captured the silver award at the 2025 US International Awards,...

Jun 27, 2025 17:26

Bhutan Unveils Its Most Advanced Integrated Check Post at Gelephu

Bhutan’s largest and most advanced Integrated Check Post in Gelephu nears completion, promising smarter border control,...

Jun 17, 2025 13:08

Bhutan Launches ‘Bhutan for Wellbeing’ Initiative to Cement Its...

Bhutan launches its 'Bhutan for Wellbeing' tourism initiative in Haa, blending traditional practices and modern...

Jun 16, 2025 10:20

Latest

News

Bhutan-Vietnam Relations Deepen with First-Ever State Visit

Bhutan’s King and Queen made history with their first State Visit to Vietnam, where they were warmly received by leaders and citizens alike....

Aug 22, 2025 19:17

Bhutan’s King Set to Visit Vietnam for Landmark Visit

King Jigme Khesar Namgyel Wangchuck of Bhutan will make a historic State visit to Vietnam from 18–22 August 2025, marking a new chapter in...

Aug 15, 2025 10:35

Features

Passion and Purpose: Buddhas, Rockets, and the Road Less Travelled

Nestled on the slopes of Bhutan’s Trongsa district, the quiet village of Chendipji looks much the same as it did sixty years ago—stone...

Aug 14, 2025 15:18

GMC Governor Dr Lotay Tshering Visits Ground-Up Initiative in Singapore: A Lesson in Community-Led Sustainability

GMC Governor Dr Lotay Tshering visits Ground-Up Initiative’s new site in Khatib, Singapore, gaining insights into community-led...

Aug 13, 2025 16:49

Business

High Altitude, Higher Ambitions: Bhutan Enters the Wine World

Bhutan has officially stepped onto the global wine stage with the debut of The Himalayan, a record-breaking 7.57-litre bottle auctioned by...

May 23, 2025 16:38

Most Popular Bars in Thimphu

Discover Thimphu’s vibrant nightlife, where traditional Bhutanese drinks meet modern cocktails in the city’s top bars and lounges. Unwind...

Feb 10, 2025 16:14

Sports

NBA Stars Visit Bhutan: A Historic Slam Dunk for Local Basketball

For the first time in history, four NBA players have visited Bhutan, igniting nationwide excitement and inspiring a new generation of...

Aug 05, 2025 10:10

Zimbiri Makes History as First Bhutanese Woman Elected to SAFF Executive Committee

Zimbiri has made history as the first Bhutanese woman elected to the South Asian Football Federation (SAFF) Executive Committee, a landmark...

May 28, 2025 10:49

Tourism

From Double-Digit Growth to Global Awards: The Story of Guwahati Airport

Discover how Guwahati’s Lokpriya Gopinath Bordoloi International Airport, ranked 12th in India, is soaring with record passenger growth,...

Aug 11, 2025 10:33

Gangtey-Phobji: A Thriving Haven for Cranes and Eco-Tourism

Gangtey-Phobji, Bhutan’s largest Ramsar site, is a vital wetland sanctuary for the endangered black-necked cranes that migrate here each...

Jul 23, 2025 10:04

Lifestyle

Bhutan Celebrates World Music Day with a Soulful Gathering in Thimphu

Bhutan marked World Music Day with a vibrant concert in Thimphu, featuring over 90 artists despite the rain. Discover how music is shaping...

Jun 23, 2025 16:37

What's in a Name? Discover Bhutan's Unique Naming Tradition

In Bhutan, names are traditionally given by monks and not tied to family lineage. Visitors can experience a traditional naming ceremony at...

Jun 03, 2025 14:04

Subscribe to our newsletter

Never miss out on new happenings and news stories!

newsletter

Download Daily Bhutan Mobile App

Connecting with us just got easier!

android app
apple app