Traditional costumes of Bhutan and the evolution of kira
The Kingdom of Bhutan is unique for many reasons, but one peculiarity that sets them apart is their dress code.
Walk into Bhutan today, and you will see men and women, young and old, clad in their traditional costumes of catchy colours, all made of Bhutanese textile.
The national costumes — gho for men and kira for women — were introduced in the 17th century by Zhabdrung Ngawang Namgyel to provide the Bhutanese with a unique identity.
And in an effort to promote its cultural heritage, since 1989, it has been made compulsory for Bhutanese to wear their traditional costume in school, government offices, during festivals, and on important occasions.
What’s in Bhutan’s Traditional Costumes?
Here’s a quick overview of the different parts of the traditional costumes in Bhutan.
- Gho
Some tourists might be puzzled when they see Bhutanese men in dresses, but make no mistake, this is no western dress; it is the gho.
Gho is the national attire for Bhutanese men, a long robe similar to the Tibetan chuba. It hangs till the knees. It is typically of plaid or striped design, and can be of any colour.
Nonetheless, flowered patterns are a taboo, and solid reds and yellows are avoided because they are associated with the monks and royals respectively.
The upper half of the gho serves as a pocket. Some joke that the pocket is so huge that they can carry their baby in it. "The world's largest pocket", they say.
Traditionally, a Bhutanese man wears under his gho what a true Scotsman wears under his kilt—nothing. But nowadays, the Bhutanese men usually wear a pair of shorts.
During the winter, they normally wear jeans or tracksuits.
In Thimphu, the rule of thumb is that legs should not be covered until winter arrives, and this is defined as when the monks move to Punakha.
- Kera
The gho is held in place by a woven cloth belt called kera. The kera not only adds aesthetic value, but also forms a large pouch that was traditionally used to carry a bowl and a small dagger.
Nowadays, Bhutanese use it to carry their wallet and mobile phone.
One man shared that everyday, he looked forward to loosening the tight kera around his waist.
- Kira
The apron-like dress popular among the Bhutanese womenfolk is called the kira. It is ankle-length and is basically a rectangular piece of cloth that wraps around the body. Bhutanese women either wear a full kira (like a dress) or a half kira (like a skirt).
The kira is fastened at the shoulders by complicated silver hooks called koma, and at the waist with a belt that could be either silver or cloth.
For day-to-day wear, women usually wear kiras made of striped cloth with a double-sided design, whereas on special occasions, they wear bright coloured kiras with dazzling patterns and embroideries.
Check out the exquisite kiras worn by the gorgeous Queen of Bhutan.
- Wonju
Underneath the kira is a long-sleeved blouse called the wonju. They come in different patterns and colours, and can be found in a range of different materials.
- Toego or Tego
To spruce up the kira is the toego, a short, jacket-like garment. It is usually of a different pattern, fabric, and colour from the long robe.
- Rachu
When attending formal gatherings or visiting a place of worship, the women drapes a ceremonial scarf over their left shoulders, as a mark of respect.
This scarf is called a rachu. It is part of the full formal attire when entering important places such as government offices or the dzongs (ancient fortresses). It is usually colourful and comes in different patterns and designs.
- Kabney
Meanwhile, Bhutanese men wear kabney, a ceremonial scarf that is slung across the shoulder. Similar to the rachu, a kabney is required when a male enters the dzong or government offices.
The colour of the kabney depends on the position the person holds in Bhutanese society. When meeting a person of higher position, or attending important national events, Bhutanese are to adhere to this protocol.
The King of Bhutan adorns a yellow kabney. As the highest ranked individual in Bhutan, his kabney is quite distinct.
The Evolution of the Kira
Although Bhutan’s traditional costume is and will continue to be a staple for ages to come, it has seen its own evolution over the years, especially the kira.
Check out the video on the evolution of kira by Bhutan Street Fashion and Team Bhutan Production.
Once upon a time in the 1930s, the kira was more playful. A typical kira entailed a single rectangular cloth wrapped around the wearer with a hem that teased around the calves.
As time progressed into the 1970s, women started wearing wonju and toego with bold and bright floral patterns. The hem now reached the ankles.
Towards the 1980s, kiras became cooler shades. Thick, distinct belts were trendy.
Next, in the 1990s, pastel colours increased in popularity. Distinctly coloured tegos became a favourite.
In the 2000s, the florals came back into fashion. The toegos opened up in front, and front panels overlapped like a kimono.
Today in 2021, the cooler colours are back, and bold prints are out for awhile. Nonetheless, fashion is a cycle, so fingers crossed.
Having said that, throughout the evolution of the kira, although colour schemes and patterns might change, one thing was constant: its elegance.
Good News for Tourists
Tourists can opt to don the gho and kira too! Now, you can explore Bhutan while dressed like a Bhutanese.
As a guide, here are some simple instructions on how to put on a gho and kira.
And here's a video of how to wear the full kira.
Bhutan Fashion Week and the Modern Evolution of Bhutanese Dress
While the kira and gho remain deeply rooted in Bhutanese identity, Bhutan’s fashion scene has also evolved into a platform for creativity, design innovation, and cultural storytelling.
In recent years, events such as Bhutan Fashion Week have highlighted how traditional Bhutanese textiles and tailoring continue to adapt to contemporary tastes while preserving their cultural essence. Designers are experimenting with modern silhouettes, layered styling, and new textile combinations, while still keeping Bhutanese weaving traditions at the centre of their work.
The growing visibility of Bhutanese fashion reflects a broader shift among younger Bhutanese, who are finding new ways to express individuality through traditional attire. Subtle changes in colour palettes, embroidery, tailoring, and accessories have become increasingly common, especially in urban areas such as Thimphu.
Bhutan Fashion Week 2025, for example, showcased collections that blended heritage craftsmanship with contemporary fashion design. The event featured both established and emerging designers, demonstrating how Bhutanese textiles can evolve without losing their cultural significance.
Importantly, this evolution has not replaced tradition. Instead, it has expanded the ways Bhutanese people engage with their national dress. The kira and gho continue to be worn daily across the country, but they are now also part of a growing creative industry that connects Bhutanese culture with international audiences.
As Bhutan’s fashion sector develops, traditional clothing is no longer seen only as ceremonial or formal wear. It is increasingly viewed as a living tradition, one that continues to evolve alongside the country itself.
Bhutan Steps Onto the Global Fashion Stage
Bhutanese fashion has also begun attracting international attention. In 2025, Bhutan made its debut at Milan Fashion Week, marking a significant moment for the country’s creative industry.
The showcase introduced Bhutanese textiles, craftsmanship, and traditional aesthetics to one of the world’s most recognised fashion platforms. Designers presented collections that drew inspiration from Bhutanese culture while adapting them for contemporary global audiences.
The debut reflected a broader effort to position Bhutanese weaving and design traditions within international creative conversations. It also demonstrated how Bhutan’s handwoven textiles, many of which are produced using techniques passed down through generations, can find relevance beyond the country’s borders.
For many Bhutanese designers and artisans, events like Milan Fashion Week represent more than fashion exposure. They provide opportunities to preserve traditional craftsmanship, support local textile industries, and introduce Bhutan’s cultural identity to new audiences around the world.
