Drukair Launches Bespoke Crew Necktie and Scarf Designed by Christian Louboutin
Drukair – Royal Bhutan Airlines unveils an exclusive crew necktie and scarf designed by world-renowned French designer Christian Louboutin. Inspired by Drukair’s dragon emblem, the design beautifully blends Bhutanese tradition with Parisian elegance, symbolising grace, unity, and the timeless spirit of Bhutanese hospitality.

Drukair – Royal Bhutan Airlines has unveiled its latest addition to the cabin crew uniform: a signature necktie and scarf exclusively designed by world-renowned French designer Christian Louboutin. Known across the globe for his iconic red-soled shoes, Louboutin brings his distinctive touch of sophistication to Bhutan’s national airline, infusing global luxury with Bhutanese identity.
Inspired by the Dragon, Embodying the Spirit of Bhutan
The new design draws inspiration from Drukair’s symbolic dragon emblem, representing strength, unity, and cultural pride. Every line and curve within the design echoes the harmony between Bhutan’s timeless traditions and contemporary elegance, mirroring Drukair’s commitment to embody the nation’s values both on the ground and in the skies.
Unveiled in Honour of a Royal Milestone
The official launch took place during the grand celebration of the 14th Royal Wedding Anniversary of Their Majesties, adding heartfelt significance to this special occasion. The event marked not only a milestone in Drukair’s brand journey but also a moment of national pride, where Bhutanese culture and artistry were celebrated alongside a world-class design collaboration.
A Symbol of Grace and Bhutanese Hospitality
This exclusive necktie and scarf set symbolises the perfect blend of elegance, tradition, and the warm hospitality that defines the Bhutanese flying experience. Each piece reflects Drukair’s ongoing mission to offer passengers not just a flight, but a truly Bhutanese journey filled with grace and meaning.
A Memorable Visit from Christian Louboutin
Adding to the excitement, Mr. Christian Louboutin personally graced the unveiling ceremony and presented a beautifully handwritten letter card to commemorate the event. His presence made the moment even more special for the Drukair family, creating an unforgettable chapter in the airline’s history—one that celebrates creativity, culture, and collaboration at its finest.
About Christian Louboutin: The Master of Red-Soled Elegance
Christian Louboutin is a celebrated French designer whose name has become synonymous with timeless elegance and bold creativity. Best known for his signature red-lacquered soles, Louboutin revolutionised the world of luxury footwear by blending haute couture craftsmanship with artistic flair. His creations, admired by celebrities and fashion enthusiasts alike, are often described as wearable works of art.
Beyond shoes, his design philosophy extends to accessories, beauty, and bespoke collaborations with prestigious brands and institutions around the world. With an eye for detail and an instinct for storytelling through design, Christian Louboutin continues to inspire a global audience with his dedication to artistry, innovation, and the pursuit of beauty.