Bhutan's Sustainable Journey: From Policy Changes to Quality Certification


On the 24th October 2023, the Department of Tourism and Department of Trade of the Kingdom of Bhutan hosted a private event in Singapore to promote Brand Bhutan.

The event took place in the prestigious Raffles Hotel and saw an attendance of around 50 individuals hailing from the travel trade and media industry in Singapore. Some of the established local tour operators that were present include SoulTrips, EU Holidays, and Nam Ho. Notably, a group of proud Bhutanese entrepreneurs also joined the gathering to present their locally crafted products.

During the event, Director General Dorji Dhradhul addressed the audience, shedding light on Bhutan's latest tourism policies. He highlighted a significant development, which involved reducing the Sustainable Development Fees from USD 200 per person per night to USD 100 per person per night. This move aimed to make Bhutan even more accessible and attractive to travellers.

Why Should You Visit Bhutan

Bhutan transcends the conventional concept of mere sightseeing; it is a destination where travellers can truly immerse themselves, rediscover their inner selves, and draw inspiration from the unique experiences it offers.

Bhutanese still believe in happiness and for most outsiders, Bhutan would always be known as the country of happy people. Although the previous blue poppy logo with the tagline ‘happiness is a place’ is removed,  Bhutan's core philosophy of Gross National Happiness (GNH) remains at the heart of its identity. This philosophy was gifted to Bhutan by its esteemed monarchy, and it remains an enduring pillar of the nation. 

The essence of Bhutan's brand and its fresh campaign is rooted in these principles and initiatives. It serves as a rallying call, encouraging belief in the nation's capabilities, values, global contributions, responsibilities, and future prospects. Bhutan's identity is built on the foundation of its profound philosophy and its commitment to a sustainable and harmonious way of life.

Elevating the Standard of Bhutanese Products

Dechen Zam, Senior Trade Officer from the Department of Trade, took the stage to discuss the government's initiatives aimed at enhancing the quality of Bhutanese products. These initiatives included the "Grown in Bhutan" and "Made in Bhutan" initiative, which grant certified marks to products that have successfully passed rigorous assessments. This certification signifies that these products are not only from Bhutan but also uphold uncompromised quality and sustainability standards.

For further information on Bhutanese products and certifications, you can refer to the Bhutan Trade Portal. Currently, there are approximately 12 products and businesses that have received the coveted "Grown in Bhutan" and "Made in Bhutan" certification, representing premium, sustainably produced goods that showcase the excellence of Bhutan's craftsmanship and production.

Some of the Bhutan brands that were present at the event include Karma Yangchen Textiles, Bhutan Herbal Tea, Kingdom Essences, Deki Natural Dyes, and Bhutan Agro Industries Limited. 

If you still need convincing on why Bhutan should be your next travel destination, check out these 15 reasons why you should visit Bhutan at least once in your life. 

Get in touch with Druk Asia for more information about tour packages to Bhutan.

Related Posts

Royal Government of Bhutan Introduces Incentives for the Tourism...

On the 25th August 2023, The Royal Government of Bhutan published a press release to announce additional incentives and...

Aug 26, 2023 19:33

His Majesty King Jigme Khesar Visited Singapore And Shared About...

On the 5th April 2024, Opera Gallery, an international gallery specializing in modern and contemporary art celebrated...

Apr 09, 2024 10:17

Prime Minister Narendra Modi's Historic Visit to Bhutan:...

India's Prime Minister, Shri Narendra Modi, arrived at Paro Airport for a two-day State Visit to Bhutan from March 22nd...

Mar 24, 2024 10:20

India-Bhutan Relations: Prime Minister Tshering Tobgay Official...

At the request of Prime Minister Shri Narendra Modi, Prime Minister of Bhutan H.E. Tshering Tobgay, accompanied by his...

Mar 21, 2024 12:31

Bhutan Receives Annual Special Travel Destinations Award

This is Bhutan's second tourism award in China, reaffirming its status as an extraordinary travel destination.

Feb 02, 2024 11:12

Bhutan Waives SDF for MICE Events

Bhutan seeks to establish itself as a prime destination for MICE (Meetings, Incentives, Conferences, and Exhibitions)...

Jan 24, 2024 14:34



His Majesty King Jigme Khesar Visited Singapore And Shared About Gelephu Mindfulness City

On the 5th April 2024, Opera Gallery, an international gallery specializing in modern and contemporary art celebrated its 25th anniversary...

Apr 09, 2024 10:17

Prime Minister Narendra Modi's Historic Visit to Bhutan: Strengthening Bonds and Building Partnerships

India's Prime Minister, Shri Narendra Modi, arrived at Paro Airport for a two-day State Visit to Bhutan from March 22nd to 23rd, 2024.

Mar 24, 2024 10:20


Rifles and Rituals: Satire and Societal Shifts in Bhutan as Portrayed in 'The Monk and The Gun

Pawo Choyning Dorji, whose film "The Monk and the Gun" offers insight into the Himalayan nation's modernization process.

Feb 20, 2024 11:04

All You Need to Know About Gelephu Mindfulness City

The kingdom of Bhutan is planning to develop a "mindfulness city" covering about 2.5% of its land, which is larger than the size of...

Feb 08, 2024 10:42


Brand Bhutan: Karma Yangchen

Karma Yangchen, a distinguished artisan from Bhutan exemplifies a profound commitment to the art of handwoven textiles.

Dec 14, 2023 10:22

Brand Bhutan: Bhutan Herbal Tea

Bhutan Herbal Tea is the brainchild of two Bhutanese individuals who first crossed paths in New York during a Bhutanese New Year gathering...

Nov 25, 2023 13:56


Bhutan Cricket's New Milestone: The Inaugural Indoor Cricket Academy

The Bhutan Cricket Council Board (BCCB) inaugurated its inaugural indoor cricket academy on 20th December, with the objective of ensuring...

Dec 21, 2023 14:57

Paro FC Clinches Third Consecutive Victory in BOB Bhutan Premier League

Paro FC has once again claimed the BOB Bhutan Premier League championship, marking their third consecutive title victory during the season's...

Dec 12, 2023 10:26


Alii Palau Airlines Inaugural Flight From Singapore to Palau via Drukair

On November 23, 2023, Alii Palau Airlines made history with its inaugural flight to Palau.

Dec 04, 2023 10:32

Singapore to Palau: Alii Palau Airlines Launches Historic Route With Drukair

You can now visit the Palau Paradise directly from Singapore!

Oct 27, 2023 16:17


Chunipa Losar: Bhutan's Timeless Celebration of Traditions and Offerings

Chunipa Losar is a day of offerings, a moment when communities come together to express gratitude, seek blessings, and strengthen bonds.

Jan 12, 2024 12:31

Bhutan's Time-Honored Tradition: Exploring the Nyilo Season and the Lolay Ritual

Approximately 750 children recently took part in the traditional practice known as "lolay" in Bhutan, marking the beginning of the Nyilo...

Jan 04, 2024 14:18

Subscribe to our newsletter

Never miss out on new happenings and news stories!

Download Daily Bhutan Mobile App

Connecting with us just got easier!